Privacy Policy

Information We Collect

• Account Information: When you register, we collect your email, display name, first and last name, profile picture, and optional social handles (Instagram, Twitter).
• Usage Data: We collect data on your interactions, such as favorites, downloads, searches, and category views.
• Device & Log Data: We may collect device type, browser, IP address, and log information for security and analytics.
• Photo Library Access: If you use our mobile app, we request access to your photo library to save wallpapers (see app permissions).

How We Use Your Information

• To provide and personalize your experience (profile, favorites, collections).
• To improve our services and optimize performance (SEO, analytics, Core Web Vitals).
• For account management, authentication, and security.
• To send important notifications (e.g., email verification, account changes).
• For analytics and monitoring (Google Analytics, performance tracking).

Cookies & Tracking Technologies

We use cookies and similar technologies for authentication, session management, and analytics. Third-party services may set cookies as follows:

• Google Analytics: Tracks usage patterns and website performance to help us improve our service.
• Google AdSense: Uses cookies to serve personalized advertisements based on your interests and browsing behavior.
• Authentication: Essential cookies for login sessions and account security.

You can manage cookie preferences in your browser settings, though disabling cookies may affect site functionality.

Google AdSense

We use Google AdSense to display advertisements on our website. Google AdSense may use cookies and other tracking technologies to:

• Serve ads based on your previous visits to our website and other websites.
• Measure ad performance and effectiveness.
• Provide personalized advertising experiences.
• Enable frequency capping and other ad features.

Google's use of advertising cookies enables it and its partners to serve ads based on your visit to our sites and/or other sites on the Internet. You may opt out of personalized advertising by visiting Google Ads Settings or aboutads.info.

Data Sharing & Third Parties

• We do not sell your personal data.
• Data may be shared with trusted third-party services for analytics, hosting, and performance optimization.
• Google Services: We use Google Analytics for website analytics and Google AdSense for advertising. These services may collect and process data according to their respective privacy policies.
• Social sharing features (Open Graph, Twitter Cards) may share limited data with those platforms.
• Advertising Partners: We may share anonymized usage data with advertising partners to improve ad relevance and measure campaign effectiveness.

For more information about Google's privacy practices, please visit Google Privacy Policy.

Account Management

• You can update your profile, email, and password in Account Settings.
• You may delete your account at any time; this will permanently remove your data from our system.
• Deleted accounts and associated data (favorites, uploads) are irreversibly removed.

Data Security

• We use secure protocols (HTTPS) and encryption for data transmission.
• Sensitive data (auth tokens, passwords) are stored securely (Keychain, UserDefaults, server-side encryption).
• Regular monitoring and updates are performed to maintain security.

Children's Privacy

WallpaperScapes is not intended for children under 13. We do not knowingly collect data from children.

International Users

Data may be processed and stored in countries where our servers or third-party providers operate. We comply with GDPR, CCPA, and other applicable privacy regulations.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with the updated date.

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